A Company In China Shows How WhatsApp Could Make A Boatload Of Money
Last year, messaging app WhatsApp generated just $20 million in revenue.
So why did Facebook just buy it for $19 billion?
One reason of many: Facebook is very aware of the success Chinese company Tencent has had developing its own messaging app, WeChat (微信 in Chinese).
Barclays analysts say WeChat will generate $1.1 billion of revenue this year.
WeChat, with 270 million active users, isn't as big as WhatsApp, which has 450 million users. But WeChat is a far more developed commercial service.
For example, check out this vending machine I saw in China. At first, it looked like any vending machine:
But then I looked at how the machine takes money. Instead of feeding it cash, the snack buyer opens WeChat on their phone and points their smartphone camera at a QR code. The app then reads the QR code, and charges the WeChat user for the snack. Then the snack comes out.
WeChat payments are accepted in locations all over China.
Read more: http://www.businessinsider.com/a-company-in-china-shows-how-whatsapp-could-make-a-boatload-of-money-2014-2#ixzz2u4hVx2k3
Category: Tech